How To Get More Followers On Instagram: A Step-By-Step Guide

How To Get More Followers On Instagram
How To Get More Followers On Instagram

Instagram is booming and it’s not just because of the filters. Instagram has 300 million monthly active users and is predicted to have 1 billion monthly active users by 2018. 

It’s also the second most-used social network for 16-24 year olds. If you’re looking to grow your following on Instagram, this post will help you out. 

You want a lot of followers on Instagram. I do too. The problem is, there are so many people with Instagram accounts these days. And the more followers you have, the more competitive the platform becomes. 

It seems like everyone is vying for that #1 spot with the most followers. It’s not enough to post great photos anymore. If you want to get more followers, you need to strategize and plan.

Here’s a step-by-step guide for gaining more followers on Instagram.

Creating a Content Marketing Calendar

A common approach that bloggers take when it comes to content marketing is to create a content calendar. You need to ensure that the posts that you publish to your blog are high-quality and useful. 

Think about topics that will interest your readers. You might have a valuable link to offer to your audience if you know about a blog that you would like to promote. 

Be sure that the topics you’ve chosen are of interest to your followers and potential followers. Here are some tips on how to create a content calendar for your blog. Set specific, daily posts. 

This will ensure that your followers have something interesting to see, which is different from the content that you might have published in the past.

Creating a Hashtag Strategy

Out of the more than 1.5 billion Instagram users, 80 percent of users follow a small percentage of the platform's accounts. This means you have to be consistent in your use of hashtags to rank higher in search engines. 

So, before getting started on your #blessed Instagram campaign, you need to start with an official Instagram account. Many users create an account with only an email address and a name, for instance @anitabohn, but don't upload any content. 

For your first Instagram campaign, take a look at my free Instagram Utilization Strategies ebook. It's an in-depth guide to social media metrics, best practices, and a step-by-step review of what makes Instagram so much fun.

Creating a Brand Ambassador Program

A new way to drive traffic to your brand's Instagram account is to encourage people to join your 'Brand Ambassador Program.' This is where you set up contests, sweepstakes, and opportunities to win other types of swag. 

Start by sending out personalized invitations to people to participate. Follow them back and click the 'Follow Back' button. It is super easy to do! Then, depending on your personality, offer opportunities to participate in contests, create a newsletter, get involved in special events, etc. 

If your business is not currently running contests, you can set up an Instagram contest to drive traffic to your Instagram account. Learn more about the basics of Instagram contests here.

Scheduling posts in advance

Instagram’s Grid-Layout puts posts at the top and bottom of your feed, forcing you to find a balance between making your content stand out and having it at the bottom of the feed, where it’s less likely to be seen. 

To make sure your posts have a good chance of getting seen, it’s best to keep them at the top of your feed and arrange your content in the following order: Featured post is one of the first posts of the day. 

If you haven’t scheduled it, you’re not guaranteed a potential first-glance view Featured photos. These photos get the highest number of likes. 

To schedule one, you can leave the following comment to Instagram: “Wanna get your photo featured as a featured photo? Use #sponsored” Photo (must be over 60mb in size). Set this as your featured photo. Photo gallery.

Conclusion

We know that there are tons of possible ways to boost your Instagram marketing efforts, and we've shared some of the ways we personally use to get more followers and engagement. 

Hopefully you'll find something helpful here and have some great new followers. As always, if you have any questions or suggestions, don't hesitate to leave a comment!

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